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Jim Roof was born in Petersburg, VA in 1957 and moved to Atlanta in 1960. He remembers when the tallest building in the downtown district was just over a dozen stories tall. And at that time his family's home in Decatur seemed like a long way from Atlanta. If you wanted to go to a mall shopping center you had one choice - Lenox Square.

Jim went to Medlock Elementary School then on to Druid Hills High where he graduated in 1975. Having an interest in music and a natural gift for piano, he chose to major in music at Georgia State University. In 1979 he took first prize in the statewide Georgia Music Teacher's Piano Competition. A career in piano performance seemed within grasp but a change of heart sent him looking for creative expression in a less volatile medium. A pianist is only as good as his last performance whereas a good photograph is a lasting achievement.

"Unity, contrast, rhythm, line and
harmony are principles which run deeper
and wider than any single discipline."

After graduation in 1981 and a short tour of duty in the advertising department of a local publisher Jim started his photography business with just one client. Twenty-three years later, Jim has photographed close to two thousand projects and served hundreds of clients with a record of success that is nothing short of remarkable.

Now at age 48, Jim feels that he is still growing as an artist. To him, the worlds of music, photography and architecture have much in common. Unity, contrast, rhythm, line and harmony are principles which run deeper and wider than any single discipline. These are concepts which define beauty and ultimately, life itself. Jim firmly believes that his intense classical piano training plays an important role in the way he views architectural form and structure. The process of transposing three dimensional architectural forms into two dimensional photographic compositions is the great challenge of architectural photography. Jim captures the rhythm of architectural forms, the recurring ornamental motifs, and the sweeping unifying structures evident in thoughtful architecture. This sensitivity is clearly visible in his photography.

Jim still enjoys Beethoven Sonatas, Brahms Rhapsodies and Chopin Ballades but most of all he enjoys supporting his wife and two boys with a career that offers creative expression and professional satisfaction.